Dear Melinda, stop
putting your label on all
the apples you sell.
– Leonard Blumfeld (© 2022)
Note
Melinda is probably Italy’s best known producer of apples and pears. Its products can be found in most supermarkets throughout the country. And each fruit comes with its own little sticky plastic Melinda label. The company’s website goes on and on about sustainability, bio, etc. How about really doing something good and leaving off the damn labels? Not only are they a nuisance to remove but they also create waste. How important can fruit branding really be?
