Saturday, March 12, 2016

The you must watch haiku

You must watch this ad
before you can see what
you wanted to see.

– Leonard Blumfeld (© 2016)

A little kick at today’s coercive online advertising blackmail practices. (Is that a tautology? Doesn’t matter. Drives home the point.) This forced ad exposure reminds me of Stanley Kubricks’s film A Clockwork Orange (1971), where Malcolm McDowell’s eyes were kept open by force so he could not avoid seeing the things that were forced on him. With the aim of turning him into a nice guy from a criminal. So what’s the advertising forced upon us supposed to turn us into? Idiots who will eventually succumb and consume?

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